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headlines |
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Cover Story
HISPANIC MARKETING TOMORROW
See the future of Hispanic marketing through the eyes of Zubi Advertising’s
Joe Zubizarreta.
By Mindy Charski
read more...*
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| 02 |
Success & Motivation
REACHING US
Three corporations, and one U.S. state, fine-tuned their marketing strategies
to tap the Hispanic market.
By Mindy Charski read
more...*
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| 03 |
Hispanic Commerce
Taking center stage
A tight legislative agenda for 2007 was presented at this year’s
USHCC Legislative Conference in Washington, D.C.
read more...*
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| 04 |
Success & Motivation
WHEN BUSINESS GETS TASTY
Edwin Rodriguez’s plantain peeler and Pratt Morales’ bread
sculptures are two big winners in the highly competitive food market.
By Sharon McDonnell
read more...*
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| 05 |
Franchising
TIME ON YOUR SIDE
When it comes to doing due diligence, a prospective and savvy franchisee
should never be in a rush.
By C. Everett Wallace and Rob Bond
read more...*
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| 06 |
Politics & Government
MAXING OUT THE MINIMUM
When Congress quietly raised the minimum wage, it ducked a necessary debate
on the issue, says Ruben Navarrette, Jr.
read more...*
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Hispanic Business Agenda Takes Center Stage
on Capitol Hill
By Michael L. Barrera,
USHCC President & CEO
Hispanic businesses continue to garner unprecedented
recognition in the nation’s capital. Our 17th annual Legislative
Conference was certainly proof of our growing prominence in the
political and economic framework of this great nation. Hundreds
of attendees participated in this annual legislative event, which
included some of the country’s leading political figures,
most noticeably President George W. Bush who praised the hard work,
dedication and entrepreneurial spirit of our growing business community.
Joining Bush were Sens. Mel Martinez, John Kerry, Robert Menendez,
Ken Salazar, as well as Reps. Charles Rangel, chair of the House
Ways and Means committee, Silvestre Reyes, chairman of the House
Intelligence Committee, Luis Gutierrez, Congressional Hispanic Caucus
board member, Joe Baca, Congressional Hispanic Caucus chair, Luis
Fortuño, Congressional Hispanic Conference co-chair, as well
as Reps. Xavier Becerra, Henry Cuellar, Labor Secretary Elaine Chao,
Education Secretary Michael Leavitt and numerous other notables
who addressed the valuable contributions Hispanics are making in
every facet of society.
Bush used this opportunity to kick off a major trip to Latin America
in which he unveiled a major economic program aimed at strengthening
the economies of Central, South America and the Caribbean. The president
also addressed the progress of trade negotiations with a number
of Latin American nations, as well as reiterated his commitment
to enacting comprehensive, realistic immigration legislation that
helps the U.S. economy and protects its national interests.
As always, the much-awaited release of our legislative agenda for
the year remains the focal point of our Legislative Conference.
This year’s legislative priorities include immigration reform
and SBA reauthorization, as well as opposition to network neutrality
and other key priorities that emphasize the diverse interests of
Hispanic businesses.
Key points of the 2007 USHCC legislative agenda:
* Comprehensive Immigration Reform: We need legislation that will
provide the nation with genuine immigration reform and that reflects
a desire to balance national security with continued economic growth
for our small businesses.
* SBA Reauthorization: The SBA provides small businesses the ability
to continue to receive access to capital, assistance on federal
government contracts and training. As such, long-term reauthorization
of the SBA is an investment in U.S. small businesses.
* Telecommunications/Network Neutrality: The USHCC opposes provisions
for what is known as “network neutrality,” because they
hinder development of new and innovative products that would assist
small businesses to grow in the digital age.
* Improved International Relations and Trade with Latin America:
The USHCC encourages passage of pending free trade agreements with
Peru, Colombia and Panama, as well as a long-term extension of the
Andean Trade Preferences Act.
* Healthcare Reform for Small Businesses: The USHCC will continue
to promote the issue of healthcare affordability and accessibility
among small business employers.
* Employee Free Choice Act: The USHCC encourages lawmakers to take
every effort to recognize the dangers and future risks this misnamed
Free Choice Act would bring upon small business owners and their
employees.
The unprecedented commitment of our board of directors, led by Chair
David Lizarraga, our Vice Chair Massey Villarreal, as well as the
hard work of our dedicated staff, invaluable participation of the
conference attendees and the inspiring words of the leaders in attendance
combined to show how large a role the USHCC, and the businesses
we represent, play in the United States and in the growing global
economy. As we grow, we continue to reach for greater heights—that
is our pledge to our 2 million Hispanic-owned businesses and the
more than 200 local chambers nationwide, in Mexico, Canada and Puerto
Rico that are a part of the USHCC family.
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