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PRESENTED BY JOHNNIE WALKER
LATINO POWER
Some are household names, while others you might
not have heard of, but regardless of fame, these are the men and
women calling the shots in
some of America’s most influential industries. From Real Estate
Moguls to powerful politicos to Movie
Moguls these are the people shaping our world.
the ones you know
Emilio Estefan
 Music
Producer
It’s been 30 years since the Miami Sound Machine launched
the career of Emilio (and his superstar wife Gloria), and today
the musician-turned-producer shows little signs of slowing down.
2007 Outlook: In 2005 Estefan joined forces with P. Diddy to launch
Bad Boy Latino, a label that this year seems exceptionally well
poised to capitalize on the growing “urban-Latino” market
in the United States. He’s also authoring a book due out this
year.
Eva Longoria
 Actress/Producer
Besides her roles in Desperate Housewives, Longoria shared screen
time last year with Michael Douglas and Kiefer Sutherland in The
Sentinel and Christian Bale in Harsh Times. If that wasn’t
enough, she helped produce The Alma Awards, which were broadcast
again for the first time in three years.
2007 Outlook: With a pending marriage to NBA superstar Tony Parker,
2007 should bring continued success to both her acting and producing
career.
Bill Richardson
 Governor
of New Mexico
Last year Richardson proved his power reached far beyond his state’s
borders when he negotiated the release of jailed two-time Pulitzer
Prize winning journalist and Chicago Tribune reporter Paul Salopek
with the Sudanese Government.
2007 Outlook: The governor and former U.N. Ambassador is a popular
figure among constituents as well as his peers in the Democratic
Party, and is expected to announce his bid for the 2008 presidential
elections.
Salma Hayek
 Actress
/ Producer
Hayek, who first established celebrity status through her acting,
is now proving herself an avid powerbroker with the success of her
executive produced TV phenomenon Ugly Betty.
2007 Outlook: While Hayek will continue to grace the screen, she
has already expanded her production roster with a yet-to-be-named
medical-school drama that she recently set up at Fox.
Eddie “El Piolin” Sotelo
 Radio
Host
As host of one of the top-rated and widely syndicated Spanish-language
radio shows in the country, Sotelo has won the masses’ ears
and hearts.
2007 Outlook: After becoming a critical figure in rallying the masses
to the immigration demonstrations in 2006, Sotelo has proved himself
a voice to be reckoned with when it comes to public opinion.
Jorge Perez
 CEO
and Chairman, Related Group
Both the fame and fortune of this real estate entrepreneur continue
to rise, and so do his luxury buildings.
2007 Outlook: With projects announced in both the United States
and South America, Perez will most likely continue his vertiginous
ascent as one of the richest and most powerful Hispanics in the
country.
the ones you DON’t KNOW
Janet Murguía
 President
and CEO, NCLR
She is in charge of the National Council of La Raza, the largest
national Hispanic civil rights and advocacy group in the United
States.
2007 Outlook: As president, Murguía has not only been a major
advocate and an influential voice in the immigration reform debate,
but a major promoter of Latino arts as organizer of the ALMA Awards,
which were back on the public spotlight in 2006. Her reach within
the Hispanic community makes her a key public figure.
Dr. Eduardo J. Padrón
 President,
Miami Dade College
He heads the largest higher education institution in the country
and is an important promoter of the arts in Miami-Dade County.
2007 Outlook: Dr. Padrón will continue to be a respected
and influential voice in education issues in the country.
Carolyn Curiel
 Editorial
Board Member,
The New York Times
Her wide-ranging experience encompasses jobs as senior speech writer
for president Clinton, U.S. ambassador to Belize, writer-producer
for ABC News Nightline and her current position at The New York
Times.
2007 Outlook: With the ongoing transition in politics, both on a
national level and abroad, this year promises to be a challenging,
and hopefully rewarding one for anyone who writes on political,
social and environmental issues.
Jorge “Pepo” Ferradas
 Shakira’s
Managing and Marketing Advisor
A former president of Sony Music Sur and Sony BMG Sur overseeing
Argentina, Chile, Peru, Uruguay and Paraguay, Ferradas is the man
behind the development of Shakira’s career in the U.S. Hispanic
market.
2007 Outlook: This promises to be a good year to be in the Shakira
business,
as her career and expansion in the U.S.
shows no signs of slowing down.
Ralph Alvarez
 President
and COO, McDonald’s
It’s been a meteoric rise for Alvarez, who joined the company
in 1994 and has since led McDonald’s
exemplary commitment to diversity.
2007 Outlook: As second in command of McDonald’s Corporation,
he’s a strong candidate to
take the reigns of the company in the future.
the ones you SHOULD KNOW
Gustavo Santaolalla
 Composer
and Film Scorer
The Oscar-winning mind behind the heartbreaking score of Brokeback
Mountain, is also a Grammy award winning producer of such artists
as Juanes, Café Tacuba and Molotov.
2007 Outlook: With the critical success of Babel, it looks like
Santaolalla might stick with movies for the time being.
Omar Minaya
 General
Manager, New York Mets
One of the most powerful men in baseball, Minaya, a former minor
league player, began as a scout where he launched the career of
Sammy Sosa.
2007 Outlook: Minaya manages the fourth largest payroll in the majors
and has managed to field a roster of Latino superstars. Winners
of the National League East pennant, expectations are high for the
Mets this season.
Silvestre Reyes
 Chairman,
The House Permanent Select
Committee on Intelligence
Reyes is a border security expert and as such has become an authority
in Congress on anything pertaining to border and
immigration legislation.
2007 Outlook: The El Paso Democrat failed his pop quiz on the Middle
East when he was unable to differentiate Sunnis from Shiites during
his nomination hearing––a costly mistake to his standing
with the media and the intelligence community.
Emilio T. González
 Director,
United States Citizenship and Immigration Services
As the head of USCIS, Gonzáles oversees a force of 15,000
employees and is the czar who implements all-important naturalization
and immigration policy.
2007 Outlook: The Democrat-controlled Congress might break the impasse
on immigration reform, loosening controls on visas, and thus increasing
the workload of the already overburdened USCIS.
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